Customer Enrichment

Know your customers before they check out.

Every click, filter, scan, and purchase builds a richer profile. Better recommendations, fewer returns, smarter marketing.

EK
85%
Profile active
Customer profile
Emma K.
Chest
97cm
Waist
84cm
Hip
100cm
Recent signals
Body scan
Chest 97cm · Waist 84cm
Purchase
Adidas Ultraboost EU 43
Return (sizing)
Converse EU 42 too small
Profile enrichment
85%complete
01

Every signal counts.

Product views, size filter selections, add-to-carts, body scans, purchases, and returns — every interaction refines the customer's sizing profile. No forms to fill out.

Live signal stream
Viewed product2s ago
Navy Crew Tee - Size M
Used size filter15s ago
Selected: M, L
Body scan complete1m ago
Confidence: 92%
Added to cart3m ago
Black Slim Chino - Size 32
02

Cross-brand size translation.

"You're an EU 43 in Nike, so you're an EU 44 in Converse." The enrichment profile combines brand offset data with purchase history to translate sizes across your entire catalog.

Cross-brand size translation
Known size
Nike Air Max · EU 43
translates to
Adidas UltraboostEU 43
New Balance 990EU 43
Converse Chuck 70EU 44
Common ProjectsEU 42
03

Predict returns before they happen.

When a customer adds the wrong size to their cart, the enrichment profile flags it. Proactive nudges reduce size-related returns before the order ships.

Return risk prediction
Nike Air Max 90 · EU 42High risk
Customer usually buys EU 43 in Nike
Adidas Stan Smith · EU 43Low risk
Matches purchase history
Converse Chuck 70 · EU 44Low risk
Adjusted for Converse running large
04

Enrich your marketing stack.

Customer sizing profiles feed into Klaviyo, email segmentation, and personalization tools. Send targeted campaigns based on body type, preferred fit, and brand affinity.

Customer profile
85% enriched
Body scan
Chest 97cm, Waist 84cm
+0.30
Size filters used
M, L (tops)
+0.10
Add to cart
Nike Air Max EU 43
+0.15
Purchase
Adidas Ultraboost EU 43
+0.20
Return (sizing)
Converse EU 42 too small
+0.10

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